WHY SUSTAINABLE FASHION IS IMPORTANT
While it is good and right to be worried about plastic straws, bags and bottles getting into our oceans the REAL and BIGGEST plastic pollutant is acutally microplastics. Plastic microfibres shed from synthetic clothing accounts for 85% of all the synthetic material found along the shoreline, threatening marine life and ending up in our food supply.
Fashion is responsible for 500 000 tonnes of plastic microfibres entering our oceans every year! This is the same as 50 billion plastic bottles.
SOLUTION: CLOTHING MADE FROM 100% NATURAL FABRICS
So what to do about it? The best solution is to ONLY buy clothing made from pure, natural fabrics e.g. linen, organic cotton etc going forward. In adddition to the oceans thanking you, natural fabrics are also amazing for YOU in so many ways! Click here to read about a few of the many benefits you'll love when you wear clothing made only from 100% natural fabrics.
PROBLEM: OVER-CONSUMPTION & WASTE
Huge amounts of waste is generated through fast fashion. 150 billion new garments are produced globally every year, with a staggering 50% of this being burnt or ending up in landfills within the first year of being made.
SOLUTION: SUPPORT SLOW FASHION BRANDS & START BUILDING A CAPSULE WARDROBE
In contrast to this fast, disposable fashion LUNAR crafts styles that are timeless, versatile, quality pieces with added durability. We aim to create clothing that will last atleast 10 years, styles that are timeless and classic wardrobe basics but always with a twist or an interesting detail that in adddition to lasting physically, they also last emotionally - meaning you will still love to wear them in 10 years time since they are flattering and always look chic, sophisticated, flattering and ahead of the trends year after year.
Fast fashion is infamous for the horrific working conditions found in many factories throughout the world. Staff are often underpaid, overworked, exposed to health hazards and are made to work in production lines - performing repetitive, unfufilling and mentally destructive wok.
SOLUTION: SUPPORT SMALL BRANDS THAT PRODUCE LOCALLY WITH POSITIVE WORK PLACES
Support small brands that pay fair wages and have safe, nuturing and uplifting working conditions. Local brands where you can see and meet the team and see the working conditions for yourself. Female teams are also important for economic development within the broader community as women generally reinvest a higher percentage of income back into their family and community, compounding community economic growth.