Green Friday:
As the shopping season approaches, we’re choosing to redefine what it means to shop responsibly. At LUNAR, we believe that fashion should never come at the expense of the planet. That’s why this year, we’re embracing Green Friday—an alternative to Black Friday that celebrates conscious choices, sustainability, and ethical production.
We’re using this moment to inspire mindful shopping and highlight the beauty of investing in timeless, eco-friendly fashion. By opting for Green Friday, we’re staying true to our commitment to creating a more sustainable future—one thoughtful purchase at a time.
Green Friday emphasizes conscious consumption, sustainability, and the joy of investing in timeless, high-quality garments that are made to last. It’s an opportunity to foster a deeper connection with the products we choose and the positive impact they can have on the planet.
Our decision to align with this movement isn’t about standing against Black Friday but about offering an alternative that reflects our commitment to ethical production and mindful shopping.
Consider this: in 2021, online shopping on Black Friday was expected to produce over 380,000 tons of carbon emissions into the atmosphere (Energy Live News, 2021) .
Through Green Friday, we aim to inspire a shift toward intentional choices—celebrating quality, sustainability, and meaningful impact over quantity.
Partnering with Greenspark & EarthLungs:
Our collaboration with Greenspark takes our Green Friday promise to the next level. Through this partnership, every purchase you make supports mangrove restoration efforts in Kenya, offsetting carbon footprints and uplifting local communities. Mangroves are powerful ecosystems that absorb more carbon than tropical forests and play a vital role in combating climate change (Greenspark, 2024)
This year, by choosing LUNAR, you’re not just investing in sustainable fashion—you’re actively contributing to a greener planet.
This Green Friday, choose timeless, high-quality garments that support a sustainable future. Let’s celebrate mindful shopping and redefine this season as a step toward a greener planet.
Sources: Energy Live News, 2021 ; Greenspark, 2024